Position Summary:

Supports the Product Manager or the Marketing Director in the definition and implementation of market requirements for new products, and the product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area.  Coordinates implementation with technical services and field sales organization.  Provides Marketing assistance to field personnel and customers.

Key Accountabilities

Essential Functions:

• Marketing interface with R&D, Operations and QA/RA.
• Prepares and coordinates marketing support programs.
• Contribute to planning and creation of advertising and promotional materials.
• Write technical bulletins and newsletters.
• Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans.
• Provides sales technical training for sales staff.
• Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
• Makes presentations to customers.
• Understands all maintenance, performance and advantages of Werfen products.
• Understands technical aspects of Werfen and competitive products.  
• Monitors field test and marketing introduction programs.  
• Maintains regular communications with technical services on problems with instruments and reagents within the product line.

Internal Networking/Key Relationships:

• TBD based on departmental needs

Skills & Capabilities: 

• Strong verbal and written communication skills.
• Able to work well with diverse groups of people

Min Knowledge & Experience Required for the Position: 

• Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry  Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. 
• Minimum of 1 year prior experience in one of the following positions in the healthcare industry, preferably in the IVD sector: R&D; marketing product specialist; sales; medical technologist in clinical laboratories

International Mobility:

• Required:  No

Travel Requirements:

• 25% of time