Werfen
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Job Summary:
A Go-to-Market Lead within Digital Solutions defines and coordinates all necessary activities for the commercial implementation of in-development products (digital solutions) of the Digital Solutions unit with the strategic business units (SBUs), commercial affiliates (technical services and field organization, sales, marketing). She/He has a deep understanding of the the industry and target markets, and builds close relationships with key stakeholders to ensure a successful roll-out of the solution(s). Reporting to the Senior Director of Digital Business Strategy, A Go-to-Market Lead works in close collaboration with other parts of the Digital Solutions unit (e.g., Solution Leader(s), Scrum Master(s)) to understand the value of the product(s) and help define their positioning. S/He prepares global marketing support programs and provides marketing assistance to field personnel and customers.
Key Accountabilities
Networking/Key Relationships
This position will work closely with other parts of the Digital Solutions Unit (esp. Digital Business Strategy, Solution Leaders, and Scrum Masters), the WW Service Team, the WW Marketing Team, the Marketing Commmunication Team and Commercial Affiliates (service, marketing, sales).
Minimum Knowledge & Experience Required for the Position:
Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.
Skills & Capabilities:
Domain Expertise
Agile/Digital Experience
Individual Skills
Mindset and Behaviors
Travel Requirements:
Up to 20% of the time.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact NAtalentacquisition@werfen.com for assistance.
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